American Dream Advertisement Assignment
Task:
It is the 1920s, which is when much of the action of Citizen Kane occurs. You are designers for an ad. agency. Your clients have hired you to improve their sales. They want you to create an advertisement that captures the American spirit, so that Americans will be inclined to buy. Create an advertisement for a product that really sells the American Dream. You will need to “pitch,” this ad to the class (your clients) to explain its story and how it will make the viewer think of the American Dream—and buy the product.
Components
The advertisement: invent a product, and develop an advertisement to sell that product. You can create a print advertisement or a short commercial. The ad should sell the product by making connections to the American Dream.
The pitch: present your advertisement to the class. You should explain how the ad “works”—why people who see it will think of the American Dream and buy the product.
Considerations:
Product:
You are selling the American Dream, but you can’t put that in a box. What is the product that your ad claims is the next best thing to buying the Dream? Is it a physical object? A service? How does the product connect to the American Dream?
Format:
You may choose to produce either an image or a video for your advertisement. Different formats will require different considerations. For an image, how will you arrange the text and pictures? What kinds of imagery will you use?
For a video, what film language will support the advertisement?
Types of value:
What is valuable to your American audience? Will you be selling them a memory of the past? Will you be selling them their identity as an American?
What does the buyer get when they buy the product?
Text:
What does your advertisement say? What is the story?
Sub-text:
What is your advertisement really saying? What is implied or suggested?
Techniques:
What techniques will you use? Be sure that you choose a technique that makes sense for your advertisement.
Mechanics:
Is the text free of errors and easily understandable?
You can find the assignment sheet and rubric below:
american_dream_ad_assignment_sheet.docx | |
File Size: | 20 kb |
File Type: | docx |